INNOVATION + SPECIAL PROJECTS
Light As A Feather Augmented &
Mixed Reality Fan Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, I lead a team to create a tech-forward, interactive storytelling event activation that would give fans a uniquely immersive augmented and mixed reality experience that placed them at the center of the series alongside their favorite characters.
Debuting at VidCon, I set out to create an immersive-on-all-fronts experience that incorporates 3 major elements to supercharge the growing series buzz among fans: 1) Using volumetric video to allow audiences to explore their environment and their favorite characters in 3D from all angles in the Magic Leap and Mixed Reality Cube 2) Leveraging the popularity of the series’ social influencers cast, who together reach a combined 47M followers and 3) Further engaging fans around VidCon by creating a first of its kind AR lens scavenger hunt.
Full project website HERE. Award nominations include Daytime Emmy - Best Interactive Media Program, Cynopsis - Best Augmented Reality Program, & Omma Awards
ViacomCBS International Showcase
Executive produced, wrote, and directed a custom shoot for ViacomCBS’s International showcase in Madrid, Spain to highlight Light As A Feather. The final showcase was played across 3 screens in 11x1 and 8K resolution, providing a unique experience for viewers to feel completely immersed in the experience.
To All The Boys X Capitol Records Soundtrack Launch
To celebrate the launch of the vinyl release of the To All The Boys P.S. I Still Love You soundtrack, I executive produced a YouTube special that brought together the film’s cast and musicians for a live concert event live-streamed to fans across the world. As fans watched live, the cast shared behind-the-scenes music secrets, their favorite moments from set, and joined 8 special ‘Love Letters’ from the music artists that showcased the amazing music from the soundtrack. The project partnered with VH1’s SAVE THE MUSIC to help raise money for educational music programs across the country.