MARKETING CAMPAIGNS

Spanning 10 years working in entertainment, Nicole’s focus on digital marketing and innovation has lead her to work on 100+ film and series campaigns, beginning from her theatrical roots at Warner Bros, Relativity Media, and Open Road, to currently leading award-nominated campaigns for streaming giants Netflix and Hulu. Deeply engrained in Gen Z and youth culture, her keen understanding of digital storytelling and emerging technologies has allowed her to authentically connect with various audiences around the world, all while staying relevant and current in today's ever-changing digital landscape.

To All The Boys I’ve Loved Before

Lead Gen Z and influencer-focused marketing and social efforts on behalf of Awesomeness in partnership with Netflix across the entire trilogy. The To All The Boys I’ve Loved Before franchise is produced by Awesomeness in collaboration with ACE Productions and is credited with launching renewed interest in the era of YA storytelling.

pen15

Whether it’s 2000 or 2021, we can all agree that middle school is the f*cking worst. Working closely with Hulu, I oversaw social and influencer campaigns that authentically connected the early 2000s with Gen Z and reminded them of the universal truth that while middle school can be hilariously and painfully awkward, your BFF always has your back.

Trinkets

Working closely with Netflix for Season 1 and taking complete ownership of marketing campaign strategy and creative development for season 2, I lead creative and strategic efforts to create a humorous, edgy, and honest digital campaign that excited audiences for their new favorite bingeable YA series.

Light As A Feather

Spanning 2 seasons with 26 episodes over 3 years, Light As A Feather established Awesomeness & Hulu as the next Gen Z focused storytelling platform. Following a group of teenagers as they navigate how to break the curse that is killing them one by one, we focused on creating engaging and high-impact social content that would introduce the concept of the cursed sleepover game, along with familiarizing audiences with star-studded YA cast.

For season 2, I partnered with Magic Leap to create an AR experience at VidCon using spatial computing technology that garnered Awesomeness & ViacomCBS with its first-ever Emmy nomination for Best Interactive Media Experience.

OTHER NOTABLE CAMPAIGNS