Working closely with ViacomCBS brands Nickelodeon, MTV, and Comedy Central, Nicole grew Awesomeness’ social to #3 across the entire portfolio, creating an iconic media brand that authentically connects with today’s youth. Beginning in 2020, Nicole’s leadership over Awesomeness’ social creative + strategy lead to the brand’s best year on record, resulting in a 146% increase in views, 106% increase in impressions, and 26% net new followers. In addition to providing an entertaining escape for teens everywhere, Nicole focused her efforts on educating and empowering teens to have their voice be heard, shifting content programming to highlight all diverse communities, including Black History Month, Pride Month, and LatinX Heritage Month. Across her entire career, Nicole has helped brands and studios understand how to communicate in each social platform's language and use effective digital storytelling tactics to effectively grow reach, build loyalty, and maximize the value of each consumer touchpoint.

While leading Awesomeness social and studio marketing campaigns, Nicole was a member of the senior leadership team that established Awesomeness’ creative strategy and brand vision for all IP across Awesomeness O&O platforms and set key benchmarks to meet annual company growth goals.