YOUTUBE CONTENT + INFLUENCERS

Nicole currently leads digital campaigns with top-performing influencers, YouTubers, and TikTokers that focus on bringing the Gen Z experience to life and connecting fans with their favorite stories through original content development and emerging talent with creativity and technology. Creative oversight includes trailers, key art, custom social content, Youtube and TikTok integrations, OOH, and large-scale digital activations.

Noah Beck Tries Things

Crowned TikTok’s ultimate boy next door, this YouTube series follows Noah Beck as he navigates LA and learns new skills with his other famous TikTok friends. Leveraging the star cast of James Charles, Dixie D’Amelio, and Blake Gray, I focused on creating a splashy marketing campaign that allowed fans to get first-hand access to exclusive content, and created an interactive digital experience in Times Square where users could scan a Snapchat code to see the billboard art come to life.

Twin My Heart

Touted as Gen Z’s version of The Bachelor, Veronica and Vanessa Merrell introduce a new influencer bachelor each season hoping to find love. In the most recent season, I create a 360 digital campaign that positions mega influencer Nate Wyatt as the hottest Gen Z bachelor, along with reactivating the Twin My Heart fanbase, gamifying the show concept with bracket games on social for fans to follow along, and made a big creative splash Valentine’s Day week with a Times Square OOH takeover and a Snapchat Snappable.

Date Drop

Seizing the opportunity of seeing your favorite influencers virtually date in the time of COVID, the ultimate goal here was to serve the most cringe, cute, and flirty moments of the series to pull viewers into this one-of-a-kind dating series. Capitalizing on quarantine life and viewers consuming more content than ever, I created more long-form social extensions of the series where viewers could continue to view exclusive content outside of the series.

Dish This

Partnering with Chowhound and Joey Skladany’s Basic Bitchen, I created a digital campaign that highlighted our favorite TikTokers attempting to learn how to recreate trendy online recipes. 

Niki & Gabi Take Bahamas

We invited fans to take a front seat as Niki and Gabi took their friends on a bucket list vacation to the Bahamas. This campaign focused on connecting fans with all the drama of Niki and Gabi’s tumultuous relationship, and gave fans access to their ultimate vacation goals, providing a tropical escape during the quarantine months of 2020.

AwesomenessTV’s Next Influencer

Lead a custom social and youtube campaign introducing this new challenge series following a group of up and coming Latinx TikTokers competing to be the next big influencer. Created a robust organic + paid social campaign to establish a new audience along with creating custom content across TikTok, Instagram, Youtube, and Twitter to build conversation and awareness. The community platform was a key driver in building an organic audience of over 60K+ plus daily active users in just 10 weeks.